Agenda

Početak 02.10.2025.
9-10h Registracija i kafa dobrodošlice
10:00-10:05 Ceremonija otvaranja i obraćanja
10:05-10:10 Predsednica ECS Ljiljana Ahmetović, ECS
10:10-10:15 Generalni sponzor Ana Drašković, Visa
10:15-10:35 Neuromarketing: How Unlocking the Secrets of the Brain Brings Market Success Dr. Nikolaos Dimitriadis, EY Greece
10:35-10:55 From AI to Buy, nova era digitalne trgovine Ana Drašković, Visa
10:55-11:15 What Business Are You Really In? Redefining Relevance in a Changing World Linda Tolj, IKEA
11:15-11:35 Permakriza pod lupom: Mit, realnost ili nova normalnost? Klemen Praprotnik, NielsenIQ
11:40-12:10 MIELE KAFE PAUZA 30 MINUTA
12:10-13:10 Business Speed Meetings 1-on-1
SALA “SUCCESS STORIES”
13:10-13:55 Panel: Suzbijanje sive ekonomije, prednosti open bankinga i unapređenje tržišta za online plaćanja
Gosti:
– Ana Dinić-Lučić, OTP
– Nela Vojnović, Intesa
– Sonja Đukić Mandić, Unicredit

Moderator:
– Slobodan Lukić, Visa
14:00-14:20 Case Study: Kada trgovac preraste sopstvenu ecommerce platformu Ivan Martać, Yemora
14:25-14:45 Spremni za prazničnu sezonu — budite prisutni tamo gde kupci počinju da traže i odlučuju Jelena Savić, Admixer
14:50-15:10 Firechat Vladimir Tanasijević, Monri & Aleksandar Nastevski, NB Soft
SALA “INNOVATION”
13:10-13:30 Cyber sigurnost u e-commu: Zašto je cyber sigurnost bitna trgovcima? Tina Mirčeta, Mastercard
13:35-14:20 PANEL: Nova generacija kupaca
Gosti:
– Ljubica Vukčević, Direct Media
– Vladimir Ćuk, Gigatron
– Nenad Milić, Admixer Media
– Aleksandar Marić, Smartweb

Moderator:
– Filip Đorović, Collab agency
14:25-14:45 Ecommerce lekcije sa filmskog platna: AI piše scenario, emocije prodaju kartu Goran Tintor, Direct Media
14:50-15:10 Fireside chat Nikola Riznić i Milan Stojković (D Express) i Aleksandar Buha (Mily Tech)
SALA “FUTURE TRENDS”
13:10-13:30 Global commerce trends: Fight for consumer ownership and profitability Kiril Dinov & Aleksandar Petković, VTEX & WMG
13:35-13:55 Kako prodavati u kriznim vremenima? Milena Mirić i Srđan Tomić, Shoppster
14:00-14:45 Panel: Salesforce Unified Commerce u praksi: kako CRM, Commerce & Integracije prave isti doživljaj na svim kanalima
Gosti:
– Katarina Vladić, Agilcon
– Gino Simić, Salesforce
– Nikola Gorjanac, BeeIT
– Marija Anđelković, Planeta Sport

Moderator:
– Marija Stojanović, Yettel
14:50-15:10 Ecommerce SEO 2026 Nedim Šabić, BigBurg
15:10-16:00 PAUZA ZA RUČAK
SALA “SUCCESS STORIES”
16:00-16:45 Panel: Veštačka inteligencija i njena primena
Gosti:
– Milan Gospić, Microsoft
– Aleksandar Linc-Đorđević, DSC
– Aleksandar Nastevski, NB Soft
– Darko Dujič, ePonuda

Moderator:
– Slobodan Marković, UNDP
16:50-17:10 AI Search: The Silent Shift in E-Commerce: Deep dive on Serbian market Uroš Mevc, Shoptok
17:15-17:35 Ispričaj svoju priču Nenad Rikić, Alta Solutions
SALA “INNOVATION”
16:00-16:20 Case study Ivan Košutić, Sales Snap
16:25-17:10 Panel: Logistika i pravna regulativa
Gosti:
– Sava Pavlović, ZS Law
– Bojan Rajković, Benu
– Zoran Zagorac, City Express
– Nikola Uzelac, D Express

Moderator:
– Aleksandar Zarić, SOG
17:15-17:35 Ispričaj svoju priču Aleksandar Zubelić, ErdSoft
SALA “FUTURE TRENDS”
16:00-16:20 AI u e-commerce: Pravila igre su promenjena – da li igraš ili posmatraš? Miljan Prodanović, Positive
16:25-16:45 Ispričaj svoju priču Lazar Bulatović, Assesi
16:50-17:35 Panel: Kako tehnologija pokreće online prodaju
Gosti
– Siniša Nedeljković, Yemora
– Nikola Mehandžić, Monri
– Dejan German, Mainstream
– Nikola Trajković, Gigatron
Moderator:
– Aleksandar Milosavljević, Tegus Medical GmbH