Početak | 15.10.2024. | |
9-10h | Registration i kafa dobrodošlice | |
10:00-10:05 | Ceremonija otvaranja i obraćanja | |
10:05-10:10 | Predsednica ECS | Ljiljana Ahmetović |
10:10-10:15 | Generalni sponzor | Ana Drašković, SEE GM, Visa |
10:15-10:40 | Neuromarketing: How Unlocking the Secrets of the Brain Brings Market Success | Dr. Nikolaos Dimitriadis, EY Greece |
10:40-11:05 | Keynote | Linda Tolj, IKEA |
11:05-11:30 | Keynote | Klemen Praprotnik, NielsenIQ |
11:30-12:00 | KAFE PAUZA | 30 MINUTA |
12:00-13:00 | Business Speed Meetings | 1-on-1 |
SALA "SUCCESS STORIES" | ||
12:35-13:20 | Panel #1: TBA | Gosti: - TBA |
13:25-13:45 | Case study | TBA |
13:50-14:10 | Case study | Siniša Nedeljković, Yemora |
14:15-14:35 | Case study | Aleksandar Babić, YandexAds |
SALA "INOVATION" | ||
12:35-12:55 | Dynamic Yield - Personalizacija korisničkog iskustva | Corina-Andreea Bulimar, Mastercard |
13:00-13:45 | Panel powered by GIZ: Inovacije i unapređenja u lancu isporuke | Gosti: Moderator: Aleksandar Zarić, SOG in cooperation with Kinstellar |
13:50-14:10 | Ecommerce market relevant data for decision making | Darko Dujič, ePonuda |
14:15-14:35 | Case study | Milan Štěpán, eKupi |
SALA "FUTURE TRENDS" | ||
12:35-12:55 | Case study | Siniša Nedeljković, Yemora |
13:00-13:20 | Od nula do jedan | Marko Carević, Ananas |
13:25-14:10 | PANEL: Veštačka inteligencija - kako je koristite? | Gosti: Moderator: Milan Gospić, Član UO ECS |
14:15-14:35 | Hitno je! Kako TEMU koristi psihologiju kojoj kupci ne mogu reći NE? | Goran Tintor, Direct media |
PAUZA ZA RUČAK | 60 MINUTA | |
SALA "SUCCESS STORIES" | ||
15:35-16:20 | PANEL: Unapredjenje likvidnosti marketplace prodavaca i dobavljaca: digitalni faktoring na shoppster platformi | Ivana Lazović, Shoppster |
16:25-16:45 | Case study | Vladimir Ćuk, Gigatron |
16:50-17:10 | Istraživanje tržišta el. trgovine | Ivan Tanasković, ECS |
SALA "INOVATION" | ||
15:35-15:55 | Kako pravilna kategorizacija može poduplati vrijednost organskog kanala | Krešimir Ćorluka, Canonical SEO Agency |
16:00-16:45 | PANEL: Digitalni biznis: Korišćenje podataka u ecommerce | Gosti: Moderator: Marijana Agić Molnar, Direct media |
16:50-17:10 | Case study | Uskoro |
SALA "FUTURE TRENDS" | ||
15:35-15:55 | Predstavljanje marketplace platforme Sirvis | Lazar Živković, Sirvis |
16:00-16:20 | Case study | Dejan German, Mainstream |
16:25-17:10 | PANEL: | Gosti: Moderator: Jasmina Koprivica, Head of Digital Media, Euronews Serbia |